Press Releases & Company News
Red Advertising – The Continuing Migration to Online Advertising
14/09/2008
Despite the economic downturn online advertising is going from strength to strength.
Research out by the European Interactive Advertising Agency (EIAA) highlighted that 81% of advertisers state that their online ad spend has grown during 2008 and they expect this trend to continue. Their research also revealed that 73% of online advertising users were increasing their use of online as an advertising medium and that 30% view online now as essential. They also found that advertisers were increasingly transferring more of their ad budgets from offline media to online and that 82% of advertisers who have seen an increase in their online spend admitted it was coming directly from print media (40%) TV (39%) and DM (32%) budgets.
Meanwhile, The internet advertising Bureau (IAB) reported that online ad spend in the UK was up 21% during the first half of this year and that was against a total ad market decline over all major advertising mediums collectively of 0.7%. In fact had it not been for the massive growth in online media ad spends during the first half of this year the adverting market would have suffered a total decline of 4.6% during this same period.
As Red Advertising sees it the migration to online and the subsequent increase in Ad spend solutions online is set to continue. Commenting on their own experiences and successes in the online classified job advertising space Richard Clarke the company’s director said “what we are now seeing is not just a down turn in print media advertising of a cyclical nature but advertisers are responding to the technical advantages, higher returns on investment and greater transparency over advertisement effectiveness that online solutions provide. During this tough economic downturn advertisers are turning to more cost effective methods and are moving their ad spend to measurable, proven, quantifiable advertising solutions that the internet offers and once they are hooked on these solutions there is no turning back” Richard went on to add that “ some publishers that are not embracing the advantages that online solutions offer may find that when the economy improves a high percentage of online advertisers wont migrate their advertising budgets back to print having enjoyed the greater benefits that online solutions provide”.
Red Advertising believes that the economic downturn has acted as a catalyst to encourage more companies to investigate and move to online solutions whilst advertising budgets are tight. Richard further added “gone are the days where advertisers would just chuck money ad hoc at advertising they thought might work. Currently they are no longer satisfied with wanting to know how big a media’s audience reach is but they want to know how much of that audience is relevant to them and more importantly how much of that audience is likely to respond to their advertising message – online solutions offer these advantages”.
Commenting on recent speculation that digital advertising along with other advertising revenues would be significantly lower during the second half of the year Richard added “ Yes, conditions for classified advertising full stop are not great at that moment, that would be an understatement but business is still around to be had, there is still movement in the job market and jobs need to be advertised. Currently it’s all about increasing the percentage of a company’s ad spend on online solutions and getting them use to that. When faced with a limited advertising budget companies are significantly more focused on where that money is spent and what it delivers. By making online solutions attractive to them in these difficult times and educating them to invest more of their budgets in online solutions, when the economy picks up that improved percentage of their overall ad spend budget that’s now been moved to online from other media will convert to even greater future revenues. During this economic slow down, online advertising solutions are not just holding their own, they are gaining a bigger slice of the advertising pie and that means one thing, when advertising budgets get bigger so will the spend be on online advertising solutions.”
Red Advertising deliver measurable targeted results for a range of different types of clientele in the online classified job advertising sector. They work with employers, recruitment agencies and they also support both independently owned jobs boards and publisher’s online jobs boards. They offer targeted advertising solutions on a PPC (Pay per Click) and fixed cost basis. Red can also partner with publishers to offer an online presence in the job classifieds sector if they are not already online or can work to enhance the target candidate reach of a publishers existing online offering.
The full report by Red Advertising on the continuing migration to online advertising and how Red can assist you with effective advertising solutions during these difficult economic times and beyond can be found here:-
The Continuing Migration to Online Advertising - Time to go Red
Or you can visit redadvertising.co.uk or request a media pack
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